In response to learning gained during Macquarie University’s FYE conferences of 2000 and 2001 the Library initiated a coordinated response to provide user-friendly services for first year students that meshed with the university-wide Transition program. The Library’s response was many-faceted ranging from simple changes to the implementation of major service delivery strategies. JustAsk! was created as an ongoing campaign of process improvement to provide friendly approachable and seamless services in answer to the challenges. Existing services are being reviewed and realigned so as to make them easily accessible from a student perspective.